Azulin was founded to provide an alternative approach to achieving business goals through constructive assessment, intervention and coaching. This independent practice offers a fresh, unbiased view that helps reset for success and improves understanding of risks and capabilities.


Azulin has a deep understanding of the challenges faced by organisations and the behaviour patterns that help and hinder group endeavours.

Jan Begg is leading the development of governance standards as the chair of ISO/IEC JTC1 SC40.

She is also an advisor to healthcare organisations and government.